The Richest Companies across the world endorses cricket teams to promote their brands. After all, these name of their brand on the Shirts of the International Cricket team is what they are paying for. As the Popularity of this Sport is mounting day by day, the Advertisers of humongous brands cracks deal with these cricket teams to get their brand logo on their Jersey while playing the cricket match. This gives a Brand recall for the audiences which creates a perception in the mind of the people in masse about their Brands. We take a look at all 10 cricket teams shirt sponsorship deals.
In India alone, the India versus Pakistan encounters rated 17.3 across the Star Sports network and Doordarshan, the best rated Twenty20 match ever since the final of the World Twenty20 in 2007, reaching 83 million people. And the cumulative in-home viewership for the event in India was 730 million, an increase of 114 percent over the previous edition. Which shows how Intense is the Reach for the Advertising Company. Hence they handsomely pay these International Cricket Teams yearly
Cricket Teams Shirt Sponsorship Deals 2017-18
|1||India||OPPO (China)||$32 m|
|2||Australia||Commonwealth Bank (AUS)||$5 m|
|3||England||Waitrose (UK)||$3.6 m|
|4||South Africa||Oxigen (RSA)||$2.7m|
|6||Newzealand||Ford (USA)||$2.5 m|
|7||Sri Lanka||Dialog (Sri Lanka)||$2.2m|
|8||Bangladesh||Axiata Ltd (Bangladesh)||$2m|
|9||West Indies||Digicel (WI)||£2m|
|10||Ireland||Shapoorji Pallonji Group (India)||£1.6m|
Most Expensive Cricket Teams Shirt Sponsorship Deals
#1. India (OPPO)
OPPO Mobiles India, the smartphone manufacturer, has bagged the Indian team sponsorship rights for a five-year period, starting April 1 2017. OPPO Mobiles to pay INR 1079 crore (USD 162 million) for the duration of five years. OPPO to yearly pay BCCI approximately $32m which is 215 crore INR. The five years deal starts on 1st April 2017 and continues until 31st March 2022 in that period, team India has to play 14 home series and 20 overseas series including the ICC Champions Trophy, ICC Cricket World Cup and the World T20.
#2. Australia (Commonwealth Bank)
The 2015 ICC Cricket World Cup Winners Australia is one of the Most popular Cricket team in the World. Moreover, the Commonwealth Bank has expanded its partnership with Cricket Australia and will spend upwards of $5 million a year for the next three years on both Men and women’s cricket, Including players, players with Australian Citizenship and local clubs around the country.
#3. England (Waitrose)
England reached the Finals of the ICC Cricket World Cup 2016. England Cricket teams latest Shirt sponsor Waitrose have recently changed their top management, were not ready to pay the 100 percent increase the ECB with their £3million-a-year kit deal with England.Waitrose came on board in 2013 and pays Team England handsomely.